一、评价依据
The object of this algorithm is the operational capability and industry contribution of talent agency companies as "enterprises", not the personal evaluation of any artist. The selection criteria are as follows:
本算法的对象是演艺经纪公司作为"企业"的经营能力与行业贡献,而非任何艺人的个人评价。选取依据如下:
- 签约艺人规模:签约/合作艺人数量,反映企业的人才储备与市场覆盖面。
- 营收:企业年营业收入,反映经营体量(上市公司取公开年报近似,非上市取行业估算)。
- 专业奖项:旗下艺人及公司出品作品所获专业奖项(电影金鸡奖、金像奖、金马奖,电视飞天奖、金鹰奖、白玉兰奖,音乐金曲奖等),反映企业内容品质。
- 作品产出:公司出品的代表作数量与爆款程度,反映内容生产能力。
- 造星能力/新人培养:企业发掘、培养、捧红新人的能力,反映创新能力与行业可持续性。
- 行业规范:合同规范、依法合规经营、行业协会自律等,反映企业治理水平(CPPPS 特色维度)。
- 艺人公益与文化出海:企业组织或支持的公益慈善,以及作品、艺人走向国际市场的程度(CPPPS 特色维度)。
De-identification statement: the above criteria are all publicly verifiable enterprise-level facts; this algorithm does not collect or evaluate any information about an artist's personal morality, rumors, private life, or controversies.
脱敏声明:上述依据均属可公开核验的企业层面事实;本算法不采集、不评价任何艺人个人的私德、绯闻、个人生活与争议信息。
二、数学模型
The total score is the weighted sum of the four dimensions, with the internal indicators of each dimension first range-standardized to [0,1]:
总分由四个维度加权求和,各维度内部指标先极差标准化到 [0,1]:
规模 S = 0.5·签约艺人规模′ + 0.5·营收对数′
Revenue is a wide-ranging indicator and is standardized after taking the logarithm log₁₀ to avoid top-tier monopoly; the signed-artist scale reflects the depth of talent.
营收属大跨度指标,取对数 log₁₀ 后标准化,避免头部垄断;签约艺人规模反映人才厚度。
质量 Q = 0.5·奖项分′ + 0.5·作品产出′
Professional awards and hit works are the most objective proxy variables for "content quality", and the two are equally weighted.
专业奖项与爆款作品是"内容质量"最客观的代理变量,二者等权。
创新 I = 造星能力′(新人发掘与培养)
Star-making capability is the core competitiveness that distinguishes agency companies from ordinary content companies, reflecting the industry's sustainable talent-nurturing capacity.
造星能力是经纪公司区别于一般内容公司的核心竞争力,体现行业可持续的造血能力。
贡献 C = 0.4·行业规范′ + 0.3·艺人公益′ + 0.3·文化出海′
总分 = 100 × (0.30·S + 0.30·Q + 0.20·I + 0.20·C)
三、指标与权重依据
| 指标 | 方向 | 权重 | 所属维度 | 依据 |
| 签约艺人规模 | 正向 | 规模 0.5 | 规模 | 人才储备与市场覆盖面 |
| 营收(对数) | 正向·对数 | 规模 0.5 | 规模 | 经营体量,对数防头部垄断 |
| 专业奖项分 | 正向 | 质量 0.5 | 质量 | 奖项为内容品质最客观代理 |
| 作品产出 | 正向 | 质量 0.5 | 质量 | 代表作数量与爆款程度 |
| 造星能力 | 正向 | 创新 1.0 | 创新 | 新人发掘培养,行业造血能力 |
| 行业规范 | 正向 | 贡献 0.4 | 贡献 | CPPPS 特色:企业合规与治理 |
| 艺人公益 | 正向 | 贡献 0.3 | 贡献 | CPPPS 特色:社会责任 |
| 文化出海 | 正向 | 贡献 0.3 | 贡献 | CPPPS 特色:华流出海 |
Award-scoring details (publicly verifiable, subject to official sources): when an affiliated artist or a company-produced work wins a top domestic/regional professional award such as the Golden Rooster/Hong Kong Film Awards/Golden Horse Awards for film, the Flying Apsaras/Golden Eagle/Magnolia Awards for television, or the Golden Melody Awards for music, it is counted as 20; a Class-A international film festival award or a Grammy is counted as 40; other important professional awards are counted as 10, with a cumulative cap of 100. It is based on the representative awards accumulated since the company's founding.
奖项分细则(公开可核验,以官方为准):旗下艺人或公司出品作品获电影金鸡奖/金像奖/金马奖、电视飞天奖/金鹰奖/白玉兰奖、音乐金曲奖等国内地区最高专业奖,单计 20;国际 A 类电影节、格莱美等单计 40;其他重要专业奖单计 10,累计封顶 100。以公司成立以来累计代表性奖项为据。
四、数据来源与局限性
Revenue refers to the public annual reports of listed companies (Huace Film & TV, Huayi Brothers, H&R Century, Bona Film, Yuehua Entertainment, and others) and public industry estimates (subject to official sources); signed-artist scale, awards, works, star-making, compliance, public welfare, and overseas expansion are approximate values from public common knowledge. Limitations: ① revenue of non-listed companies is estimated, with relatively large error; ② dimensions such as "star-making capability" and "industry compliance" contain some subjective components, which are kept as convergent as possible based on public facts; ③ the business forms of companies differ greatly (film/TV, idols, theater, agency), so cross-track comparability is limited; ④ the sample of about 20 companies is a representative selection rather than full coverage. The ranking is for research and reference only.
营收参考上市公司公开年报(华策影视、华谊兄弟、欢瑞世纪、博纳影业、乐华娱乐等)与公开行业估算(以官方为准);签约艺人规模、奖项、作品、造星、规范、公益、出海为公开常识近似值。局限:①非上市公司营收为估算,误差较大;②"造星能力""行业规范"等维度含一定主观成分,以公开事实为据尽量收敛;③各公司主业形态差异大(影视剧、偶像、剧场、经纪),跨赛道可比性有限;④样本约 20 家,属代表性选取而非全覆盖。排名仅供研究与参考。
五、参考文献
- 中国电影家协会·中国电影金鸡奖、中国电视艺术家协会·金鹰奖:历届获奖名单。
- 香港电影金像奖协会、台北金马影展执行委员会:历届获奖名单。
- 国家广播电视总局:飞天奖、白玉兰奖历届获奖名单。
- 上市公司(华策影视、华谊兄弟、欢瑞世纪、博纳影业、乐华娱乐等)年度报告:营收数据(近似值,以官方为准)。
- 猫眼专业版、灯塔专业版:影视票房统计(近似值)。
- 各经纪公司官网及公开工商信息:签约艺人规模、业务范围(近似值)。
- 公开公益慈善活动报道:艺人公益维度依据(近似值)。