A brand is an enterprise's intangible asset and, more importantly, a micro projection of national competitiveness. The strength of a country ultimately manifests in a group of brands with global influence that can sustainably create value and win public trust. Brand value (Brand Equity / Brand Value) is the monetized measure of this intangible asset—it encompasses both the brand's financial contribution and its recognition, trust, and loyalty in the minds of consumers.
品牌是企业的无形资产，更是国家竞争力的微观投射。一个国家的强大，最终体现为一批具有全球影响力、能够持续创造价值、赢得公众信任的品牌。品牌价值（Brand Equity / Brand Value）即这一无形资产以货币化形式衡量的结果——它既包含品牌的财务贡献，也包含品牌在消费者心智中的认知、信任与忠诚。
Modern brand theory provides a clear definitional lineage for "brand value": David Aaker proposed the "Brand Equity Five-Star Model", decomposing brand equity into brand loyalty, brand awareness, perceived quality, brand associations, and other proprietary assets; Kevin Keller proposed the "Customer-Based Brand Equity (CBBE)" model, emphasizing that brand value originates from brand knowledge in the customer's cognitive structure; and authoritative institutions such as the World Brand Lab, Kantar BrandZ, and Interbrand have turned it into comparable monetary valuations—the World Brand Lab evaluates by "brand financial value + brand added value", BrandZ measures by "financial value × brand contribution", and Interbrand discounts by "brand earnings × brand strength".
现代品牌理论为"品牌价值"提供了清晰的定义谱系：大卫·艾克（David Aaker）提出"品牌资产五星模型"，将品牌资产分解为品牌忠诚、品牌认知、感知质量、品牌联想与其他专有资产；凯文·凯勒（Kevin Keller）提出"基于顾客的品牌资产（CBBE）"模型，强调品牌价值源于顾客认知结构中的品牌知识；而世界品牌实验室（World Brand Lab）、Kantar BrandZ、Interbrand 等权威机构则将其落为可比较的货币估值——世界品牌实验室以"品牌财务价值＋品牌附加值"评估，BrandZ 以"财务价值×品牌贡献"测算，Interbrand 以"品牌收益×品牌强度"折现。
This index synthesizes the above frameworks and constructs a weighted-sum model from four indicators—brand value, brand influence, industry standing, and revenue scale—to evaluate about fifty of China's most valuable brands. The model assigns the highest weight to brand value (the core measure of intangible assets), supplemented by influence (recognition and reputation), industry standing (competitive barriers and pricing power), and revenue scale (the financial base), striving to balance "monetary valuation" and "market strength" and objectively depict the full picture of brand value.
本指数综合上述框架，从品牌价值、品牌影响力、行业地位、营收规模四项指标构建加权求和模型，对中国最具价值的约五十个品牌进行评价。模型以品牌价值（无形资产核心度量）为最高权重，辅以影响力（认知与美誉）、行业地位（竞争壁垒与定价权）与营收规模（财务底盘），力求在"货币估值"与"市场实力"之间取得平衡，客观刻画品牌价值的全貌。
Evaluation results: State Grid, ICBC, Kweichow Moutai, Tencent, and Huawei rank in the top five. Overall, leaders in foundational national industries such as finance, energy, and communications rank highest thanks to their scale and standing, with technology/internet and high-end consumer brands following closely thanks to their high influence. This ranking is referenced to authoritative brand lists and public financial data, based mainly on approximate values from public common knowledge, permanently free and public, and provided for research and reference only.
评价结果：国家电网、工商银行、贵州茅台、腾讯、华为 位列前五。整体看，金融、能源与通信等国家基础行业龙头以其规模与地位居前，科技互联网与高端消费品牌凭借高影响力紧随其后。本排名数据以权威品牌榜单与公开财务数据为参照、公开常识近似值为主，永久免费公开，仅供研究与参考。